Essl’s Dugout on the Black Horse Pike has served five generations of families breakfast and lunch. The Dugout’s owner, Bob Essl, has seen the highs and lows of the Atlantic City area and believes the faded resort needs an image change to help it turn around. “For a resort to be as popular as it was and then to lose that….That image has been tarnished. They’ve got to bring that back,” Essl said. The positive news for his business is that weekends have been looking up.