About Route 40

Route 40 is a web-based local journalism startup covering South Jersey, with a particular emphasis on fresh reporting on Atlantic City and its surrounding towns.

It’s currently run as a part-time effort* by Elinor Comlay and Bill Sprouse, two reporters with about ten years’ experience writing and editing the news.


Elinor is a native of Portsmouth, England. Prior to moving to South Jersey, she was a foreign correspondent for Reuters in Mexico City for five years. Her reporting has appeared in the New York Times, Chicago Tribune, International Herald Tribune, Yahoo! News and the U.K. Daily Mail.


Bill Sprouse


Bill grew up in Atlantic County (Atlantic City and then Egg Harbor Township) and has written for a variety of financial-news publications. He’s also the author of The Domestic Life of the Jersey Devil, a history of every South Jerseyan’s favorite piece of folklore.


Bill and Elinor hope Route 40 will tie together communities from the beach to the suburbs of Philadelphia and beyond, giving readers engaging stories, incisive analysis and impactful journalism that will inspire engagement and hold local leaders accountable.

*Route 40 is currently self-funded. Donations are welcome here, or you could also become a Route 40 Member and get access to exclusive offers from our local business partners. If you’re interested in advertising, contact sales(at)rtforty.com