Hospitality & Business SpotLIGHT

Hospitality & Business SpotLIGHT: Managing your workforce, client relationships and social media

A conference for small business owners and professionals in the Hospitality and Tourism Industries focused on the unique challenges and opportunities in human resources and marketing.

Registration Fee $20.00

PROGRAM OF EVENTS

8:30 AM – 9:00 AM REGISTRATION & CONTINENTAL BREAKFAST
Sponsored By: New Jersey’s Retail Hospitality and Tourism Talent Network (RHTTN)

9:00 AM – 9:15 AM WELCOME

9:15 AM – 10:15 AM PANEL DISCUSSION: RECRUITMENT, HIRING & WORKFORCE COMMUNICATION

PANELISTS: La Shonine Gandy-Smith, CEO, Millennial Capital Investment, LLC; Alexis Irving-Waiters, SPHR, SHRM-SCP, Human Resources Executive, Campbell Soup Company and General HR Advisor
MODERATOR: Rummy Pandit, Executive Director, LIGHT

A panel of industry experts will discuss emerging trends in Human Resources, strategies for recruiting quality job applicants and hiring for success. Panelists will also provide participants with tips and techniques to foster successful workforce communication. The discussion will conclude with an question and answer period, participants are encouraged to ask questions regarding their current workplace challenges and goals.

10:15 AM – 10:20 AM BRIEF BREAK

10:20 AM – 11:00 AM CUSTOMER RELATIONSHIP MANAGEMENT
PRESENTER: Diane Holtzman, Associate Professor, Stockton University

For small business owners it’s important to use customer relationship skills that allow you to have effective strategies to retain your customers. Customer Relationship Management (CRM) focuses on the interactions that small business owners have with customers after the first sale. In this session find out more about a range of effective customer service strategies, with particular emphasis on low-cost approaches to maximizing customer satisfaction. Find out about the elements that maximize customer satisfaction; identify customer service strategies that offer optimal returns; and understand the roles that social media and marketing have in CRM.

11:00 AM – 11:40 AM SOCIAL MEDIA MARKETING TOOLS
PRESENTER: Carie Wojdyla, Social Media Manager, Borgata

Moving beyond the basics of social media to get more out of your existing profile. This session will provide participants with helpful tools and strategies to grow existing social networks, increase customer engagement and leverage influencers to meet their marketing and sales goals.

11:40 AM – 12:00 PM DIGITAL MARKETING WITH THE PRESS OF ATLANTIC CITY
PRESENTER: Michael Chait, Marketing Manager, BH Media

Marketing your business today is all about people. Its about targeting the right people at the right time with the right message. Crafting that message and finding those people in the fragmented media world today can be tough. We will cover the various strategies, tactics and key performance indicators used to help create and evaluate a comprehensive marketing plan.

12:00 PM – 12:30 PM NETWORKING