Where Did Taj Gamblers Go?
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When workers from the Trump Taj Mahal went on strike in July, other casinos in Atlantic City had an opportunity to move in on its customers. So where did those gamblers go? Tropicana increased its gaming market share the most, to 13.7 percent in the second half of last year – the period that coincided with the Taj’s strike and closure – compared to 12.5 percent in the second-half 2015. Over that six-month period, Tropicana’s casino revenue increased 13 percent to $190 million from $166 million in the year-earlier July-December period. Much of the muttering on the far end of the boardwalk during the strike centered around suspicion of a plan by Icahn Enterprises, the Taj’s owner, to close the casino in order to boost revenue at Tropicana, Icahn Enterprises’ other property.