The Persistence of Donald

The great Trump Taj Mahal liquidation sale opened to the public at 10:00 a.m. on July 6, about eight months after the casino closed and 167 days after Donald J. Trump was sworn in as the president of the United States. History was very much the subtext of the Taj Mahal fire sale, which offered customers a chance at a piece of the Donald, recently assured of his own place in history. But since mid-February, the surname of the president has been scrubbed from the property under the terms of a deal between Donald and his friend and economic adviser, Carl Icahn, who until recently controlled the property. There were no TRUMP-branded artifacts for sale at the Taj.

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Where Did Taj Gamblers Go?

When workers from the Trump Taj Mahal went on strike in July, other casinos in Atlantic City had an opportunity to move in on its customers. So where did those gamblers go? Tropicana increased its gaming market share the most, to 13.7 percent in the second half of last year – the period that coincided with the Taj’s strike and closure – compared to 12.5 percent in the second-half 2015. Over that six-month period, Tropicana’s casino revenue increased 13 percent to $190 million from $166 million in the year-earlier July-December period. Much of the muttering on the far end of the boardwalk during the strike centered around suspicion of a plan by Icahn Enterprises, the Taj’s owner, to close the casino in order to boost revenue at Tropicana, Icahn Enterprises’ other property.

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