In August 2017, we published a long story on the efforts by the Trump Organization to erase Donald Trump’s name from the Atlantic City casinos he once owned, an effort that began in 2014, when Donald was in negotiations with NBC over his reality TV show “Celebrity Apprentice.” At the time, Trump was concerned about the “appalling” (Donald’s word) conditions at the Trump Plaza and the impact those might have on his brand as a business guru, or something, so he sued to have his name removed from the property.
