Boardwalk Beans: How a Quest for the Perfect Cup of Coffee Turned into a Business

Damon Germano and Gabrielle Cianfrani just wanted to make a better cup of coffee. Somewhere along the line, their personal mission turned into a business. Now, from a corner of Pleasantville not far from the old Ireland Coffee Company plant, Boardwalk Beans is roasting small batches of carefully-selected coffee for retail and wholesale customers. Germano used to work for Ireland, back when Ireland had a small store in one of the Atlantic City casinos. “I was really into coffee, I had the beret, the turtleneck – the whole thing,” he said.

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